Corporate apparel your team actually wants to wear
Most corporate apparel projects fail on garment choice, not print quality. Here is what works for the companies we supply.
Pick garments they would buy privately
The test is simple: would someone wear this on a weekend without the logo? If not, it only appears at trade shows. Polos, half zips and caps get the most use over time.
Keep the logo small
Chest or neck embroidery ages better than a large back print, both visually and through the wash. Tonal often beats full color.
Respect sizing and fit
Order men's and women's cuts separately instead of unisex. It is the most common reason half a collection goes unused.
Run a sizing sample round before the main order — it costs a week and often saves a third of the budget in wrong sizes.
Plan for restocking
New hires arrive all year. Decide in the first order how repeat orders work so the collection still matches in year two.
